Why The Hugo Spritz Is 2025’s Summer's Drink Of The Moment?

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Hugo Spritz With Floral Elderflower Notes Is In

The summer’s hottest drink, Hugo Spritz, is here, but wait, it's cold. Every year, we see tons of summer drinks competing to be the best. This year, Hugo Spritz is for the win.

Origin Of Hugo Spritz

It was introduced in 2005 by an Italian bartender as a lighter alternative to the Aperol Spritz.

How Hugo Spritz Rose To Fame?

Just like every other trend, Hugo Spritz rose to trend on TikTok.The #Hugo Spritz garnered millions of views and over 500% searches on Google.

Sophie Turner Is Promoting Hugo Spritz

Sophie Turner is headlining the Hugo Spritz campaign again, after her advertising campaign with St. Germain's proved to be a huge success last year.

How Sophie Turner's Campaign Helped Hugo Spritz?

Sophie Turner’s ‘Sip into something fresher’ campaign brought about 10 million views across all social media platforms.

What Did Global vice President Of Hugo Spritz Say About This Campaign?

Emma Fox, global VP of St.Germain, said, “Everything just felt right from her as a partner, to the momentum of the story. It just felt like a logical next step in our partnership together.”

How does Hugo Spritz taste?

Made with elderflower, prosecco, and club soda, this alcoholic drink is sweet yet trendy. Elderflower gives it that sweet floral taste while the club soda makes it light and bubbly.

How does Hugo Spritz look?

The visual presentation made it a social media favorite. It has a beautiful off white color. Usually, summer drinks are bright, but this stands out because of its unique shade.

Other variations of Hugo Spritz

Hugo Rose Spritz and St. Gemain Hugo Spritz are some of its alter egos, each bringing its unique personality to the table.

So, this summer, join the movement, because it's not a trend anymore Hugo Spritz is uniting masses across borders.