The summer’s hottest drink, Hugo Spritz, is here, but wait, it’s cold. It was introduced in 2005 by an Italian bartender as a lighter alternative to the Aperol Spritz. The search volume of Hugo Spritz had exploded from mid-2023 onwards. The #Hugo Spritz garnered millions of views and over 500% searches on Google.
The visual presentation made it a social media favorite, and the spike in searches is the reason Hugo Spritz became the Summer 2025 Floral Spritz Energy.
2005? So, why is it trending now?
How Hugo Spritz Rose To Fame?
Just like every other trending name, place, or object, Hugo Spritz also got its taste of fame from TikTok. On social media, buzz is created by hashtags, and the #spritz has numerous videos associated with it. That’s how it started popping off in people’s FYP, shorts, and reels, emerging as the breakthrough summer drink of the year.
However, do not dismiss this as ‘just another trend created by the teens’. Hospitality research shows that sales of Hugo Spritz are charting off the sales. Additionally, the number of these sales did not solely go Viral on TikTok; popular Hollywood star and Game of Thrones sensation Sophie Turner was also a significant contributor to this.
Sophie Turner is headlining the Hugo Spritz campaign again, after her advertising campaign with St. Germain’s proved to be a huge success last year.
Her inclusion is also garnering a large chunk of the audience, which officially made Hugo Spritz the summer drink of the year. The ‘sip into something fresher” campaign with Sophie Turner has won the hearts of audiences once again, bringing in 10 million views across all social channels.
Emma Fox, global VP of St.Germain, said, “Everything just felt right from her as a partner, to the momentum of the story. It just felt like a logical next step in our partnership together.” To cherish the rich culture and floral energies, people even made Hugo Sprits on this year’s National Tequila Day.
What Does Hugo Spritz Taste Like? Sweet, Floral & Bubbly?
In Hugo Spritz’s defense, this is not your ordinary, overhyped drink. There is a reason why this drink is making headlines, and people resonate with it. Made with elderflower liqueur, Prosecco and soda water, this alcoholic drink is sweet yet trendy. Elderflower lends it a lovely, floral taste, while the club soda makes it light and bubbly.
After all, the taste is what Summer Drinks are all about. Hugo Spritz has a refreshing, slightly acidic taste. Although it contains alcohol, the quantity is very low, making it suitable for people of all kinds. Drinker or not? This is a drink that everyone will enjoy for the right reasons.
Hugo Rose Spritz and St. Gemain Hugo Spritz are some of its alter egos, each bringing its unique personality to the table. This summer, join the movement because it’s no longer a trend; Hugo Spritz is uniting masses across borders.
